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This web site lightupchristmas.co.nz had the following on the web page, "Welcome to Light Up Christmas 2017." Our analyzers noticed that the website said " Light Up Christmas is a website that shows all of the Christmas lighting displays around the whole of New Zealand." The Website also said " What you will find and be able to do at lightupchristmas. Possibly the most comprehensive list. Of Christmas displays in all of New Zealand. View detailed maps of where each Christmas lighting display is. Print driving directions from your home to your favourite display. View photos and videos of lighting displays. Give love to your favourites." The website's header had Christmas as the most important optimized keyword. It is followed by Xmas, lights, and Christmas lights which isn't as highly ranked as Christmas. The next words lightupchristmas.co.nz used was Xmas lights. lighting was included but could not be seen by search engines.